Remember when everyone took videos horizontally and if you dared to take them vertically, they made fun of you? Yes, those days are gone and have been replaced by the reign of vertical video.
From Instagram Reels and TikTok to YouTube Shorts and Facebook Stories, the Vertical video is the new standard.
If you're still shooting video as if you were making a widescreen movie, it's probably time to rethink your approach. Here's the reasons why vertical video is important for every brand, creator, or business that wants to remain relevant.
1. Why we all look at our phones... vertically 📱
94% of people holds his cell phone vertically when consuming content. So, if your video is horizontal, you force the audience to either rotate their phone (which they never do) or watch a tiny video with black bars on the right and left. And let's be honest – no one enjoys that.
2. Vertical video dominates social media
From TikTok to Instagram and Facebook, most popular platforms are designed for vertical content. Algorithms love vertical video and promote it more, because it keeps the user engaged without having to change the position of his mobile phone.
💡 What does this mean? More reach, more engagement, more followers!
3. Better engagement & watch time
According to statistics, vertical videos have higher completion rate compared to horizontal ones. The reason? They don't distract you, they fill the entire screen, and make the viewer stay longer on the content.
If you have a business or brand, this means longer viewing time = better interaction = greater chances of converting your audience into customers.
4. It is the format of the future
If you think vertical video is a "fad," you probably haven't seen that YouTube, TikTok, Instagram, and Facebook have invested millions in this format.Even Netflix has started experimenting with vertical trailers!
The future is mobile-first, and vertical video is here to stay.
5. If you don't do it, your competitors will.
As long as you insist on shooting horizontal videos, your competitors produce Reels, TikToks, and Shorts that attract the audience's attention.
- Want more followers? Use vertical videos.
- Want to increase engagement? Use vertical videos.
- Do you want your business to appear more professional and modern? Use vertical videos!
Final Conclusion: Turn your phone upside down (but up, not sideways!)
If you haven't incorporated vertical video into your strategy yet, now is the time to do so. It's the most effective, engaging, and modern way to connect with your audience.
And if you want professional vertical videos that will take your brand to new heights, you know who can help you!
Send us a message and let's create viral vertical content together!
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