Case Studies

Case

Social Media Marketing

Increased Interaction & Engagement
Client

Local business – Jewelry store

Challenge

Low organic engagement. The brand was known only at a local level, with limited awareness in the wider area. At the same time, after renovating the physical store, the company wanted to proceed with a rebranding and reach a new audience through social media.

Solution
  • Social Media Management and content creation for Instagram & Facebook
  • Social media rebranding with a new visual identity and refreshed brand voice
  • Use of storytelling and engaging content (polls, Q&A, contests)
  • Use of Facebook & Instagram Ads for targeted advertising
Results
  • 85% increase in organic engagement
  • +50% followers within 9 months
  • 3x increase in conversions from social media
  • The brand established itself as a modern and premium choice in the wider market
Case

TikTok Videos

Consistent Content & Strong Brand Identity
Client

Brand Handmade crafts & accessories

Challenge

The brand did not have a clear identity on social media.

Solution
  • Creation of a consistent social media profile with a strong brand identity, aligning colors, visual style, and content themes
  • A series of “on-brand” TikTok videos highlighting the key values and Unique Selling Propositions (USP) of the products
  • Storytelling and behind-the-scenes content, sharing the owner’s story and the vision behind the brand, strengthening the emotional connection with the audience
  • Use of Facebook & Instagram Ads for targeted advertising
Results

  • 120K views on TikTok within 2 months

  • The brand developed a clear identity and became more recognizable, with increased profile visits and audience engagement

Case

Google Ads & Eshop management

Performance Marketing
Client

E-commerce Electronics Store

Challenge

Low website traffic and high advertising costs without satisfactory results.

Solution
  • Google Ads (Search, Display & Shopping) with an optimization strategy focused on lower CPC and higher performance
  • Continuous data analysis and A/B testing
  • Landing page optimization for better user experience and higher conversion rates
Results

  • +65% increase in ROAS (Return on Ad Spend)

  • -30% reduction in Cost Per Click (CPC)

  • 1.8x increase in online sales

  • 2x increase in leads from remarketing campaigns

Case

Social Media Branding & Growth

Consistent Content & Strong Brand Identity
Client

New Business – Cosmetics & Scented Candles

Challenge

The client had no presence on social media and needed a professional image, consistent content flow, and a strategy to build an audience and increase brand awareness.

Solution
  • Creation and setup of a professional Instagram profile (brand bio, story highlights, CTA)
  • Branding and graphic design for posts and stories, creating a consistent visual identity
  • Content creation including product photography, videos, behind-the-scenes stories, and how-to reels
  • Growth of followers and engagement through giveaways, Q&A, and educational content
  • Collaboration with micro-influencers in the beauty and self-care industry for authentic promotion
  • Instagram & Facebook Ads for brand awareness and increased traffic to the e-shop
Results

  • +2,000 organic followers

  • Consistent and professional brand aesthetic across social media

  • Collaboration with 4 micro-influencers that led to an increase in orders

  • Gradual increase in profile traffic and engagement